Seasonal SEO (Search Engine Optimization) experts normally recommend a content strategy based on themes as a base for your online marketing efforts. SEO experts are well aware of the content that is syndicated and packaged in formats that can be easily consumed by customers thereby helping the businesses build a reputation of an educator of the market in their own niche. This kind of branding can be used with leading bloggers to harvest relationships to invite guest bloggers and authors, and contribute to industry portals. However, content strategies need to be executed sensibly. There is one strategy that is booming these days. It involves creating infographics and submitting them to infographic submission sites. Businesses need to be aware of how to identify a good content strategy and a bad one.
Here are a few content strategies that need to be avoided when you are trying to gain a follower base:
Here are a few content strategies that need to be avoided when you are trying to gain a follower base:
Excessive Writing for Search Engines and overly exceeding Obsession with Google Rankings
Traditional and even modern, unexperienced SEO writers have the tendency to fill content with keywords up to the neck i.e. flood the content with keywords. The keywords are found in every paragraph, in each sentence written and the readers feel irritated and disappointed when they see no true value in the piece written other than the stuffing of keywords. When you converse generally among your friends or speak to clients, you obviously do not go on and on, using the same words in every sentence you speak, do you? Just do all us readers a favor and write for us, not for the sake of a sale.
Quantity over Quality
Majority of the authors that are influenced by an SEO piece tend to write only about 500 words per article that fails to engage visitors or lacks the complete sense in writing. If you are one of those who want people to not flip pages and get the idea of what you are writing just from a single piece of paper then you are not really getting anybody’s attention, at least not of the majority. Try thinking like an author of a magazine rather than fixating on the number of words you are writing. 500 or even lesser words will not do the trick.
Hoarding Content on One’s Own Website
There is no other best way to kill your content strategy than the decision to keep all your blog posts, whitepapers and articles limited to your website. Due to the features of being interconnected, the World Wide Web is a great medium and limiting the content just to your website will be similar to your intention to challenge the very principle of the World Wide Web.
Content publishing and content syndication is important to grow the reach of the content you have so masterfully written. If you, as the content writer is capable of knocking off the readable content then share it through an article submission site or a guest blog post. This way, you will automatically be able to tap into a blog’s or website’s audience and get links for posting your own content on them.
Content publishing and content syndication is important to grow the reach of the content you have so masterfully written. If you, as the content writer is capable of knocking off the readable content then share it through an article submission site or a guest blog post. This way, you will automatically be able to tap into a blog’s or website’s audience and get links for posting your own content on them.
Guest Authoring
You need to be willing to write for others and also let them write for you. If you own a Resource Center or a successful blog in your niche, invite other writers to write on your website or blog, credit them with links and mentions here and there. As with the offline world, i.e. when you are cut off from the internet, you are known with your interactions from different people, similarly you will be known in the offline world too, with your associations. Linking out to authority websites and other blogs in your niche will be a progress to your hub score.
Packaging Content in Best Imaginable Formats
This is the era of infographics and videos. Writers did not have a tough time writing five years back than they have now. There is an increasing need experienced to engage the audience / customers to a higher level using videos, case studies and, images to get your point out to them and be heard. This is where infographic submission sites play an important role. These websites help you to not only create infographics but also submit them for the world to see. The increasing influence of the World Wide Web has made each and every one of us increasingly attention-deficit. The more we are able to engage our audience through cartoon characters, PDF links, videos and cool charts, the easier it will get to retain their attention.
SEO content strategies should be focused and directed towards “giving”. The concept of giving applies to the content, your time, links and even money in some situations. An all-inclusive content strategy will bear fruits and happiness for your website or blog in the long term.
Visit Love Infographics and know more about infographic creation and infographic submission sites.
SEO content strategies should be focused and directed towards “giving”. The concept of giving applies to the content, your time, links and even money in some situations. An all-inclusive content strategy will bear fruits and happiness for your website or blog in the long term.
Visit Love Infographics and know more about infographic creation and infographic submission sites.